Is gender inclusivity the future of fashion?

Over the last few years, the terms ‘gender-neutral’, ‘gender-inclusive’ and ‘unisex’ have arisen rapidly. Street style and pop culture have caused a change in consumer wants. With social media introducing an abundance of influence figures who oppose the typical gender norms, it has become clear that there is a high demand for a more gender fluid approach within fashion.

Throughout history, there has been a clear distinction between what is considered to be ‘men’s’ and ‘women’s’ clothing. Skirts, frills and dresses were for women with trousers, blazers and tailoring for men. No in-between, no room for experimenting- Just ‘men’ and ‘women’. However, looking into the recent few years, it can only be certain that the growth for brands to produce and incorporate a more gender-neutral approach. Specifically for the Gen-Z market, consumers want to feel that they can purchase their clothes from any brand, from any collection without thinking… has it been made for me?

Rises in trends such as oversized jeans, blazers and hoodies definitely blurred the lines between gender labelled clothing. Labels are a strong determiner to whether a consumer purchases a garment or not. Whether you are shopping in person and have to go to the ‘women’s’ section for the store or vice versa online, there is always a guide to suggest what you can and can’t wear. I always question, what makes this black hoodie ‘made’ for men any different to this hoodie for ‘made’ for women? And why can’t I buy this oversized hoodie I like in the men’s sections? Why should labels define what I wear? I avoid the men’s section completely purely for the fact that those clothes in that specific section were not designed for me. Regardless if there is a garment I like.

Not only is this lost profit for brands, it is also a loss of loyalty for consumers as they start to understand that there are certain rules, they must adhere to in order to purchase at a certain brand. However, not all generations or individuals will feel this way about gender-inclusivity and will want to see their favourite brands make the distinction between ‘Men’ and ‘Women’, it is important for brands to understand their consumer demographic well. This will be tough for brands to execute well.

Thank you for reading,

Mia Mazzocchi :)