How is society bringing awareness to the Fashion Revolution movement?

Since its brith, Fashion Revolution has aimed to publicise and educate the world on the real costs of the fashion industry. For years, its impacts have been brushed under the carpet, and many brands still act this way today. Since its birth in 2013, the revolution's following has grown with every year, which has had a massive impact on the industry we know today and the brands that many of us shop with.

Some ways society is bringing awareness to green fashion and the fashion revolution movement:

- "I Made Your...." "Who made my..."

As you have probably seen a lot this week and always, Fashion Revolution has created this shareable hashtag which brings awareness to the movement but also makes people think about where their clothing and textiles comes from and the people behind the fashion industry, which is so often overlooked when we buy products. For the last 9 years, society has been taking part, especially small designers themselves, in putting a face to the manufacturing of a brand, even if in the UK. The sharing of this hashtag has increased year on year, which has inevitably made people think before buying from selected brands and also just start to wonder about the conditions, pay and life that these garment workers have.

- Getting in touch with your favourite brands

Since its beginning, Fashion Revolution has encouraged society to question their favourite brands and request information about their suppliers, collections, materials and production, especially if they have minimal transparency in their operations, even after a call for higher transparency by the revolution. The more society demands answers, the faster we will create a change which is why using your voice in the Revolution will always push brands to do better. On the Fashion Revolution website there is a feature where you can contact your favourite brands via their website with quick and easy pre-written email. You can email the brand within minutes just by selecting the brand from the drop down menu and adding your name at the end. Fashion Revolution encourages this to put pressure on brands that are not doing anything sustainable in their operations. The stronger the voice, the more action we can take against these brands.

This can be found on the "who made my fabric" section of their website.

- Fashion Revolution Blog

The website also brings society awareness through the use of their own blog on their website, writing about new brands, DIY, activists and supply chain methods to create a better industry. These posts can be shared on social media and due to the volume of posts (5-7 posts every week) this creates a constant flow of conversations so that it remains relevant and shareable in the social media surrounding the fashion industry, so that society does not forget the importance of the movement.

- Open Studios

Fashion Revolution also has a seperate website that hosts and informs consumers about Open Studios including talks, workshops and events that people can join and watch back, inevitably promoting better working methods, brands, mending techniques and remaking with waste to name a few. This separate group on the side can reach a wide audience and also continually inform people of new techniques, modern views on fashion and inevitably clean up the fashion industry.

It's so important that Fashion Revolution remains spoken about all year round so that society can still see the ins and outs of the industry and it remains a focus of our consumer habits. Are there any brands that you would email demanding to hear their practices?

izzy x